Southend Streets Callin'

A bold campaign film capturing the raw essence of streetwear culture.


"Streets Callin" by Southend Apparel brings together real characters from the urban landscape

from barbers and bikers to models and artists

highlighting style as a form of expression beyond labels.

Produced by Hakuna Creative Hub, this cinematic piece blends authenticity with refined visual storytelling, shaping a powerful narrative around identity, attitude, and street culture.


Directed by Pavlos Katsiaounis


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